[ONLY FOR K–YOUTH 2025 STUDENTS]

Open To: Digital Marketing

OJT Period: 

[Cohort 1] - 3 June to 29 August

[Cohort 2] - 2 July to 30 September

[Cohort 3] - 1 August to 31 October

As a Digital Marketing Executive, you will focus on developing, implementing, and managing online marketing campaigns that promote a company’s brand, products, or services. Your role includes enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers through various digital channels. Some examples of your responsibilities include (but are not limited to) the following:

• Content production - Visual design, story creation, video editing etc

• SEO monitoring and Trends

• Content management- Timeline management, content scheduling and publishing according to strategy and audience engagement data

• Reporting and monitoring - Daily, weekly, monthly content performance data

• Social listening and trend watching

• Platform management - Maximising the use of the platforms features, functions and tools

• Brand development - Ensure brand’s DNA are represented in the content and through the branding on the platforms

• Audience growth - Increase followers/likes for the brand’s social platforms

• Digital marketing via content for brand’s content, products and talents

• To assist support units and departments for content, campaigns and events

• Others:
  - To attend events
  - Archiving
  - Equipment handling