[ONLY FOR K–YOUTH 2025 STUDENTS]

Open To: Digital Marketing

OJT Period: 

[Cohort 1] - 3 June to 29 August

[Cohort 2] - 2 July to 30 September

[Cohort 3] - 1 August to 31 October

As a Digital Producer, you will be working with the Content Director on the content strategy and direction on visual social media content for the brand. You will also be handle the development of content in line with the values of the brand to drive social media engagement and reach to build the brand’s values.

Responsibilities

• Build weekly and monthly content plans based on the brand's priorities, latest trends, and audience lifestyles.

• Ensure critical breakfast show materials are created for the brand’s digital
  platforms. etc.

• Attend breakfast planning sessions and develop a video plan for the next day's show.

• Work closely with the Content Director to liaise with other Media Prima digital platforms to drive breakfast show and station’s visual content.

• Development of storyboarding, prep of props, shoot location etc. for visual content is ready to be delivered on digital platforms in line with the values of the brand to grow engagement, reach and followers.

• Develop video plans to support major station campaigns.

• Management of content schedule and publishing to be in accordance with

  brand strategy and priorities.

• Monitoring of competing and relevant platforms to report to the Content

  Director with plans to counter threat.

• Supporting of brand’s visual marketing initiatives for content, IP’s and 

  talents.

• Archiving of materials for future use