Digital Marketing & Events Executive
[For K-Youth Post-Programme & MyMahir Train-And-Place Programme]
Open To: Digital Marketing
Division/Department: Corporate Excellence Department
Roles and Responsibilities:
1. Digital Marketing
Content Creation for Training Promotion: Assist in developing engaging visuals, social media posts, and short videos to promote upcoming training programs, workshops, and success stories.
Social Media & Website Management: Update the centre’s website, LinkedIn, Facebook, and Instagram with new course schedules, client highlights, and event announcements. Monitor inquiries and respond promptly.
Email & Newsletter Campaigns: Support the preparation and distribution of e-newsletters to corporate clients, partners, and alumni — including writing short updates and tracking open rates.
Digital Campaign Support: Help run targeted ads (Google Ads, Meta Ads, LinkedIn Ads) for training programs, monitor performance metrics, and suggest improvements.
Market & Competitor Research (Optional): Conduct research on industry trends, client needs, and competitors’ training offerings to support marketing strategy and course positioning.
2. Events
Event Coordination Support: Assist in coordinating logistics for exhibitions, expo, including room setup, materials preparation, coordinating with contractors (exhibition)
Corporate Client Engagement: Help with client communication and event registration processes — confirming attendance, preparing name tags, and collecting participant feedback.
On-site Event Assistance: Provide hands-on support during training sessions, seminars, or open days — managing check-ins, photo-taking, and social media updates in real-time.
Post-Event Documentation & Reporting: Compile event photos, testimonials, and survey results to create summary reports or post-event social media highlights.
Marketing & Event Administration: Maintain marketing materials, update client databases, track event expenses, and assist in preparing monthly marketing or event reports.
Educational Requirements:
Bachelor’s degree in Business, Marketing or any related field.
Passionate in doing Marketing
Fluent in English
Independent
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