[ONLY FOR K–YOUTH 2025 STUDENTS]

Open To: Digital Marketing

OJT Period:

[Cohort 2] - 2 July to 30 September

[Cohort 3] - 1 August to 31 October

[Cohort 4] - 2 September to 28 November


As a Digital Marketing Executive, you will focus on developing, implementing, and managing online marketing campaigns that promote a company’s brand, products, or services. Your role includes enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers through various digital channels. Some examples of your responsibilities include (but are not limited to) the following:

• Planning and executing digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, social media, and display advertising

• Developing and managing content for digital platforms, including website, blog, and social media to attract and engage target audiences

• Monitoring and analyzing campaign performance using web analytics tools, and reporting on key performance indicators (KPIs) such as traffic, conversion rates, and ROI

• Optimizing content and landing pages for search engine marketing (SEO/SEM) to improve organic visibility and drive qualified traffic

• Managing social media accounts, including content creation, scheduling, audience engagement, and performance tracking